Making complex systems usable, and usable systems likeable.
Making complex systems usable, and usable systems likeable.
PRODUCT DESIGNER
PORTFOLIO 2026
I'm Ayesha, product designer obsessed with making enterprise software feel like someone actually cared.
I enjoy turning messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
And yes, we can ship that by Monday.
I'm Ayesha, product designer obsessed with making enterprise software feel like someone actually cared. I enjoy turning messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
And yes, we can ship that by Monday.
I'm Ayesha, product designer obsessed with making enterprise software feel like someone actually cared. I enjoy turning messy, multi-step workflows into clean, simple experiences that make daily tasks easier.
And yes, we can ship that by Monday.
Ayesha
Ayesha
Ayesha
My 9 to 5
My 9 to 5
My 9 to 5
A curated selection of problems
I’ve been very emotionally
invested in.
A curated selection of problems
I’ve been very emotionally
invested in.
The idea that kept me up at night: personalising in-store shopping with conversational AI
PERSONAL PROJECT |
UX DESIGN |
1 MONTH
The idea that kept me up at night: personalising in-store shopping with conversational AI
PERSONAL PROJECT |
UX DESIGN |
1 MONTH
The idea that kept me up at night: personalising in-store shopping with conversational AI
PERSONAL PROJECT |
UX DESIGN |
1 MONTH
My 5 to 9
My 5 to 9
My 5 to 9
What I did before I knew what PF, KPI or PRD meant
What I did before I knew what PF, KPI or PRD meant
Stepping foot into Figma
Stepping foot into Figma
PERSONAL PROJECT
PERSONAL PROJECT
| UI DESIGN
| UI DESIGN
| 2023
| 2023
Social Media Marketing
Social Media Marketing
VOLUNTEERING
VOLUNTEERING
| VISUAL DESIGN
| VISUAL DESIGN
| 2025
| 2025
Visual Identity & Packaging
Visual Identity & Packaging
PERSONAL PROJECT
PERSONAL PROJECT
| VISUAL DESIGN
| VISUAL DESIGN
| 2024
| 2024
Identity for a Social Program
Identity for a Social Program
VOLUNTEERING
VOLUNTEERING
| VISUAL DESIGN
| VISUAL DESIGN
| 2025
| 2025
What Caught My Eye
What Caught My Eye
PHOTOGRAPHY
PHOTOGRAPHY
About
About
About
About
I couldn't write an "about me"
section so I asked them what
they thought of me
I couldn't write an "about me"
section so I asked them what
they thought of me
"
Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague.
Zeba Jowhar
Lead UX Designer at AufaitUX
"
She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for.
Anonymous
Technical Lead at Vantage*
"
Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them.
Shana Sherin
Visual designer at The Luxury Closet
"
Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague.
Zeba Jowhar
Lead UX Designer at AufaitUX
"
She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for.
Anonymous
Technical Lead at Vantage*
"
Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them.
Shana Sherin
Visual designer at The Luxury Closet
"
Ayesha is a delight to work with. Her meticulousness, can-do attitude, and readiness to take initiative make her a dependable colleague.
Zeba Jowhar
Lead UX Designer at AufaitUX
"
She's become our benchmark for new hires. The way she communicates and thinks through problems is exactly what we look for.
Anonymous
Technical Lead at Vantage*
"
Having Ayesha on my team is an instant stress reliever, I just know the project is in good hands. She’s always thinking ahead and solving problems before the rest of us even notice them.
Shana Sherin
Visual designer at The Luxury Closet